Online Research

Because surveys indicate that online customers’ characteristics differ from the broader customer base, Bannon & Co. offers SurveyRSVP to obtain valuable information from this key segment.

These customers access their financial institution’s web site frequently according to a recent survey of online customers.  Participation in online surveys to-date, mirrors mail survey response rates (for more information on online customers, click on our newsletter page to read our January 2004 edition of  "The Post Observer").

This online survey capability can address issues unique to doing electronic transactions.

It can also be used to inquire about broader issues such as customer satisfaction, interest in new products, services used, media preferences, offices used, etc.  To obtain a reading of all customers, it is recommended that SurveyRSVP be used in conjunction with either mail or phone surveys to ensure all segments are appropriately represented.