Reliable Information you can use … in an easy to understand format


About Us



Bill Bannon founded Bannon & Co. in 1986 to offer high-quality, comprehensive marketing research.  Bill has participated in hundreds of research projects serving a wide variety of clients in the consumer and industrial fields over the last 20 years. 


Bannon & Co. specializes in serving the information needs of the financial industry, particularly regarding the issues facing community banks.  Our research methods are geared towards developing intelligent marketing planning, strategies and tactics.


Bannon &Co. has also assisted clients in preparing corporate plans and implementing marketing programs.  For a representative list of Bannon & Co.’s clients, see our Clients Page.


Before founding Bannon & Co., Bill began his career by establishing the marketing research function at two regional banks.  He then acted as principal of a full-service marketing firm, directing marketing research, planning and consulting activities.  Bill has been on the board of the Bank Marketing Association/ New England Chapter and various community organizations.


A graduate of Providence College, Bill holds a M.A., from Boston College.  He has taught Economics on the college level.


Here is an article I recently wrote at the request of NEFMA. 


Contact us to find out how we can help your financial institution better understand consumers in your market.