Reliable Information you can use … in an easy to understand format


Approach and Methods

Research Approach

Studies are customized to meet unique information needs.

We work with each client to:

  • Establish research goals and objectives to fulfill information needs.
  • Develop optimal methods to obtain the key information required.
  • Implement the study in a timely manner.
  • Analyze the statistical reliability of the findings.
  • Present key findings in graphs, as well as detailed cross-tabulations, verbatim comments, etc.
  • Summarize conclusions and offer considerations to achieve goals.


Bannon&Co. uses a variety of tools and techniques to gather the data necessary for each customized study using one or some combination of the following:

  • Phone interviews
  • Mail surveys
  • SurveyRSVP (online surveys)
  • In-depth personal interviews
  • Focus panels
  • Demographic data analysis
  • Industry trends analysis