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¡ Establish research goals and objectives to fulfill information needs. |
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¡ Develop optimal methods to obtain the key information required. |
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¡ Implement the study in a timely manner. |
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¡ Analyze the statistical reliability of the findings. |
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¡ Present key findings in graphs, as well as detailed cross-tabulations, verbatim comments, etc. |
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¡ Summarize conclusions and offer considerations to achieve goals. |
